Since 1979, Ellies has manufactured and distributed high-quality electrical, lighting, satellite and energy efficient products, to homes, retail spaces and offices across Southern Africa. Over the last three decades, backed by our commitment to exceptional service, we have become a market leader in the industry.

In its humble beginnings, Ellies focused on TV aerials, accessories and spare components. Soon, it expanded its range to include remote controls and related accessories. In 1995, when satellite TV made its way to South Africa, Ellies created its affiliate brand, Elsat, which provides and installs satellite equipment and accessories.

As South Africa’s need for more innovative solutions to renewable energy grew, Ellies expanded to offer generators, solar panels and accessories, and water-saving solutions.
As a diversified manufacturer and distributor, Ellies is listed on the Main Board of the JSE, in the Electronic and Electrical Equipment Sector.

Our products have always been strengthened through innovative thinking and the latest technology. Ellies’ guarantee is to deliver holistic solutions that do exactly what they promise.



1995 saw the trend of satellite TV spread across South Africa. Realising the need for high-quality satellite products, Ellies created its affiliate brand, Elsat, to supply a comprehensive range of dishes, receivers, LNBs, cables, connectors, and a complete range of remote controls and extenders. It also facilitates installations nationwide through its call centre, and project manages independent installers.

Today, the Elsat name is synonymous with satellite television. As the largest distributor of satellite equipment in Southern Africa, Elsat enjoys a market share up to 60%.

Through its commitment to innovation, Elsat pioneered the pre-paid installation voucher system in South Africa, which inserted a voucher for installation into satellite product packaging, to ensure a seamless process from buying to installation for customers. This innovation is now the national industry benchmark.

All skilled installers of Elsat products are expertly trained by Ellies, in order to ensure they meet the high standards expected of our Certified Installers.

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Elsat Rentals is a rapidly growing division of Ellies, offering a unique rent to own concept to accommodate our selected clientele. Our systems and rental periods can be customized to meet their specific requirements.

Various options are available on a rent to own basis, full maintenance is included and payments are collected monthly.



As a division of Ellies, Generator World offers reliable and cost-effective generators for retail, industrial and commercial use, with a nationwide crane track delivery and installation service.

Our generators range from 2.5KW to 100KVA power-generating capacity, or larger units that offer 150KW to 750KVA. We also stock spare parts for all our generators in branches nationwide. Along with delivering high-end generators and spare parts, Generator World also offers maintenance and repair services. Depending on your agreement with us, and your requirements, we are able to either send expert field service technicians to your premises to repair your generators – or we will collect and repair your generator at our high-tech facilities.

If you’re interested in a generator but haven’t been able to buy one outright, have a look at our rent-to-own option through ElSat Rentals.

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While Ellies became a household name in electrical and satellite products, it also focused on expanding into the commercial sector. We realise that both SMME and enterprise customers are in need of specialised solutions for their electrical, lighting and satellite needs, and we have the technical know-how to offer solutions that are both efficient and cost effective.

Our commercial division began by supplying high-quality Lighting, Industrial Audio and Signal Distribution products to businesses. But we soon knew that it was essential for businesses to implement Renewable Energy solutions as well – and we jumped at the chance to offer them the guidance, with customised energy-saving solutions. Our commercial division is now dedicated to helping business remain eco-friendly through our renewable energy products; solar power, efficient lighting, water conservation, system controls and insulation – all of which reduce electricity usage, which is better for the environment, and your bottom line.

Contact Ellies Commercial Solutions