LIGHTING

ENERGY EFFICIENT LIGHTING WITH SERVICE INTEGRATION, MAINTENANCE SUPPORT & FINANCE OPTIONS

Specialising in both interior and exterior lighting design supported by: energy auditing, product specification and design, supply and installation of quality proprietary LED lighting, fixtures and associated products, installation and maintenance of your lighting requirements.

Our full- service applications, make innovative, technologically advanced lighting solutions, affordable, simple to implement and beneficial to use, while being energy efficient.

Methodologies incorporate the latest lighting trends, allowing you to benefit from proven results in human-centric lighting, light and psychology, light and safety, and efficient LED technology, offering versatility in installation in accordance to Lumen levels as required by the SANS and OHSACT industry standards.

Take advantage of our lighting design studio offering key services for efficient and professional answers, project planning and realisation.

LIGHTING TRENDS

retail psychology

RETAIL PSYCHOLOGY

Light and the use of lighting effects (such as colours, intensity and colour temperature) fundamentally affect our perception of a space. Using light and its psychological influence wisely is key to increasing our customers’ sales.

RETAIL AREA LIGHTING

Use lighting effects that guide the customer’s perception, present a story, and highlight product details.

Studies have shown that customers are likely to touch and pick up items in brightly lit areas. It is important that brightness does not affect natural colour rendering, cause glare or undesired shadows. The average maintained illuminance level is achieved according to customer specifications.

Light and the use of lighting effects, fundamentally affect our perception of a space. Understanding light and psychology is key when designing retail lighting in order to increase sales.

OFFICE LIGHTING

An office with an emphasis on employee well-being is the way of the future.

It is proven that a stimulating atmosphere created through human centric and emotional lighting, can improve employee performance, increase concentration levels and make them feel more alert and upbeat.

CAFES / RESTAURANT

A café serves as a space for quick refreshment and lunch breaks. Customers should feel comfortable and relaxed.

We achieve the perfect ambiance through luminaires with both direct and indirect lighting, which help to avoid visually distracting phenomena such as glare, stark contrasts and dark corners.

Lighting plays a major role in making a space feel inviting, friendly and homely.

Safety & Visibility

SAFETY & VISIBILITY

Bright light feels natural and aids concentration and wakefulness of people in an area, which in turn improves safety.

Quality lighting allows for a quick recognition of objects, too. Moreover, good colour rendition of luminaires enhances visibility, lighting uniformity and brightness distribution.

HIGHLIGHT & GRAB ATTENTION

Luminaires with LED technology can change the colour of light to the desired effect.
Soft and warm light at around 2,700K – 3,000K creates a calming and relaxing atmosphere while cool white light at 4,000-4,800K is stimulating and increases alertness and performance. Using these technologies in accent lighting can draw attention to objects and make them stand out.

SALES INCREASE

People remember exceptional spaces. Your customers will remember an attractive shop, cosy restaurant zone and well-lit outside areas which will leave them feeling safe and comfortable.

Customised lighting solutions is an easy way of providing your clients with a new, uplifting and refreshed experience. The use of dynamic lighting attracts 25% more customers to a store, therefore increasing revenue.

HUMAN WELL-BEING & POSITIVE CUSTOMER FEEDBACK

It is all interconnected. Once you improve the working atmosphere of your employees and make them feel happy at work, they will pass that feeling on to your customers.

This in turn will encourage customers to revisit your business. Positive feedback and the spreading of goodwill about your business will lead to an increase in new clients.

A small investment in optimum lighting can ensure a big return in the long run.

HUMAN CENTRIC

Light influences daily production of the hormones cortisol and melatonin, which in turn influences the human biological clock – i.e. wake and sleep cycles.

Human Centric Lighting positively influences mood, behaviour and energy levels by adjusting the light colour temperature to the time of the day and/or activity
which is performed in the specific area.

GET IN TOUCH

If you would like more information, please leave a message or contact us on the following details:

Tel: +27 (11) 490 3800

Email: commercial-lighting@ellies.co.za