Company Background

Established in 1979, Ellies Group is the leading Southern African manufacturer, importer, wholesaler and distributor of quality lighting, solar, electrical and electronic products and solutions, to both the residential and commercial sectors. We also supply aerial and satellite equipment, accessories and hardware making us the most prolific electrical equipment supplier. So whether you need to manage your power in your home or plug your business in and flip the switch, we can help you.

Our catalogue of offerings covers a variety of categories from solar, lighting, generators, audio and visual, home security, energy monitoring and more.

Each and every one of our products is also backed by a 12-month warranty (*T & Cs applies). This supports our commitment to nurturing trust and credibility in all our dealings with our customers. We aim to provide you with exceptional service that gives you quick and clear answers to your problems, as well as complete peace of mind with every purchase.

To simplify and streamline the customer experience, we have grouped our products into four different divisions. Ellies Electronics provides electronic products and renewable energy and ElSat offers satellite dish products, rentals, installations and accessories. For diesel generator products and installations, there is Generator World and Ellies Commercial Solutions specialising in servicing corporate clients with full project management and turnkey solutions in lighting, signal distribution, Audio and Visual and solar.

Our employees are trained and certified to handle installations of both ElSat, DStv and related products. We also boast an impressive infrastructure, including extensive warehousing throughout Southern Africa, to enable in-the-nick-of-time deliveries to customers when they can’t afford to wait.

Although Ellies Group is the largest company of its kind in South Africa, our offerings travel beyond our borders. We currently export to most African countries (Namibia, Botswana, Mozambique, Swaziland, Zambia and others).

Vision and Mission

Vision & Mission

Ellies Group is an organisation of people, providing products and services to people, and we endeavour to let this inform everything we do.

We’re not just a corporate institution – we’re a family. Our mission is to offer you solutions that truly make a difference to your life. As a leader in the industry, we pride ourselves on always innovating useful products, built on a bedrock of quality, and engineered with your best interests at heart – without cutting corners. We’re here to assist you with direct, honest, trustworthy advice – no mess, zero fuss – so you’re empowered to make the decisions you need to.

We’re an ambitious bunch, and Ellies Group’s bigger goal is to be the first brand choice when it comes to satellite, multimedia, electronic, electrical, lighting, energy-efficient and power solutions products, in both the residential and commercial sectors.

We’re also deeply committed to empowerment; helping to create business opportunities and stimulating SMME growth is a fundamental pillar of our belief system.

The bottom line is we’re here for you. Your experience of our brand and the value you get from our products is what counts most to us.