Over three decades, Ellies has become a leading Southern African manufacturer, wholesaler and distributor of electronic products related to television reception, including satellite and terrestrial aerial ranges. The group is also a market leader in domestic electrical and industrial audio products, and a major importer of associated products.
Between inception in 1979 and the early 1990s, Ellies focused largely on TV aerials, accessories and spare components, and then broadened its range to include remote controls and other related accessories, expanding its customer base in the process.
In 1995, with the advent of satellite TV in the South African market, the group founded the ElSat business. ElSat pioneered the pre-paid installation voucher system, which has become the national industry benchmark —a seamless process from point of sale to installation in a consumer’s home, facilitated by the Ellies call centres.
While the product range has broadened exponentially over the years, the focus remains unchanged: providing a single, convenient and efficient source of supply for its customers —from leading retailers to independent outlets and installers.
Ellies has trading divisions in all major centres throughout South Africa as well as Namibia, Botswana and Swaziland.
’Ellies’ and ’ElSat’ have become household brands and the group continues to expand its product range which now includes audio, telephone and electrical accessories. The Group’s revenue is derived from the manufacture, import and distribution of TV and video equipment-related products under the ’Ellies’ brand and from the manufacture, import and distribution of satellite and associated equipment under the ’ElSat’ brand.
Megatron Federal, the infrastructural power division of Ellies, is based in Johannesburg and operating from 5 production facilities in Chloorkop (10 000sqm), the company specialises in the fields of power generation, transmission and distribution.
Ellies listed on the Alternative Exchange of the JSE Limited on 5 September 2007. As the dominant distributor of TV aerials and installation equipment to the retail, furniture, hardware and independent market, Ellies is ideally positioned to capitalise on ever increasing demand for these products in South Africa and to introduce new offerings to its extensive and diversified customer base.